Evaluation Questions: 2: How effective is the combination of your main and ancillary tasks?

In all honesty, I struggled at combining both my main and ancillary tasks. As our music video was a group effort there were many different ideas as to how the video was filmed, costumes used and the body language that was needed for the video to be represented in the right way and for this to then continue on into our individual ancillary tasks. However, as our video progressed and ideas were proved or disproved we each found that combining the two tasks to show continuity was easier than expected.

As the video is a romantic one, I felt that the genre of romance needed to be portrayed in my ancillary tasks. Love is a key feature within the video and pictures were needed to represent this. During these photo shoots the actors wanted to achieve a realistic chemistry that wouldn't look awkward or staged, something that was achieved. This chemistry is also portrayed extremely well with the use of the mise-en-scene within the video.

The target audience; 14 - 25 year olds were always at the forefront of the groups mind. With this in mind, both the ancillary and main tasks needed to have their similarities as it would be the same group of people looking at the two sections. This has been shown with the consistency throughout the video and ancillary tasks. The use of costumes have been an important feature within both of these as the costumes are the same within both the video and ancillary tasks. Establishing this by the use of the costumes shows that the combination of both the video and ancillary tasks are one together.

Gaze theory plays an important part within the combination of the main and ancillary tasks. The majority of Mars' audience are female, however a small minority are male. It is often seen within Mars' videos that there is an attractive woman within the video, and of course Mars' himself, showing that gaze theory is prominent. As a group, we used gaze theory in both our main and ancillary tasks to combine them even further. Both of the actors are young and attractive, thus both male and female audiences have something to aspire too; females, a lovely man who will sweep them off their feet and males who aspire to be the man who can get any woman he wants. Within my ancillary tasks pictures of both the male and female have been used, again weaving gaze theory throughout both tasks with both the tasks them complimenting each other. 

The combination of both my main and ancillary tasks were extremely effective. With the use of the same locations and costumes within my main and ancillary tasks as well as the prominent use of gaze theory it is clear that both tasks are linked with each other, something I am very proud of.