Genre theory has played an important part in the discussions of the making of the video. Fiske says that genres are “attempts to structure some order into the wide range of texts” thus codes and conventions come in, something that is shown visually and aurally. Our video, ‘Marry You’ has the genre of hip-hop but is also balanced with romance, something that will aid us in coming up with a variation of ideas and will be shown clearly throughout our music video and ancillary tasks.

The iconography within this video will be clear so that the audience knows what to expect. As the song is about marriage and a wedding we will do our best to add what is normally considered as iconographic of a wedding day; dresses, confetti, flowers and wedding cars and to also aid in showing the chemistry between the two actors. 

There are two main themes within our video; the evident love between the couple and the struggles between the bride and her family. Both of these themes will run parallel throughout the video. These scenes will be easily recognised as the male actor will not be present during the difficult scenes between her and her family. However, contrastingly their true love will be shown when they have been apart and have come together.

The genre will also be established with the help of locations. Throughout our research into Bruno Mars and his videos it is evident that many of his romantic songs are set in outside, spacious locations, something that we will also do.